Frequently Asked Questions?

General FAQs

Who owns the copyright for the work you produce ?

Copyright for all work carried out by SOCH PRODUCTION transfers to the client as soon as the balance has been settled in full. We do, however, reserve the right to use any work for promotional purposes.

What type of payment do you accept?

We accept all mode of payment like Cheque, Online Transfer, Paypal, Paytm.

Graphic Design

How you start your creative process? Describe the steps.

Customer satisfaction is our main aim. At first meeting, We listen to your demands. We ask a lot of questions regarding your business values and services. We ask for some references from your side. It helps us to understand your needs. We suggest you some ideas for your campaign. We provide you rough sketch of the design to you, then we start the main designing. For the first three or four changes we never charge extra amount. But if design has to change which is the rarest case then we have to charge little amount to you. Finally we provide you the designs with your required formats.

What is the client's involvement in the design process?

We listen to our clients from the start. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats if payment was made for design services.

How will I receive my design project once it is finished?

A finished project depends upon receipt of final payment. At your request, we will supply the electronic files to you on CD, Dropbox, Google drive or through e-mail. We also keep a copy of your project on file for later updates but for a limited period.

I need something designed yesterday. Can you help me?

We can usually accommodate your rush job depending on how full our production schedule is however, a rush fee may be added. Call us to find out.

What is the client's role in logo design ?

We ask following 10 questions before starting your logo design.

1. HOW DO YOU DESCRIBE YOUR COMPANY’S SERVICES AND/OR PRODUCTS?
This is very important because based on how you describe your business or products, designers can decide which direction to go in. And that leads to the next question…

2. WHICH LOGOS DO YOU LIKE?
Do some research and see what logos resonate with you. Also, what logos do you dislike? What do your competitors’ logos look like? It’s important for both the client and designer to have clear insight into competitors’ styles so a logo may be developed that’s different from your competition.

3. WHAT DO YOU WANT YOUR NEW LOGO TO ACCOMPLISH?
Describe what your brand should say about your company. What message should it convey?

4. WHO ARE YOUR MAIN COMPETITORS?
Take a look at your competitors’ logos and brands. Figure out what shapes and colors are commonly used. It’s very important to consult with your designer so they can create distinctive logo designs. After all, you want to stand out from your competitors.

5. WHAT’S THE MAIN AGE RANGE OF YOUR TARGET CUSTOMER BASE?
Every company has an age demographic they’re trying to reach (even if they don’t say so publicly). For example, Apple focuses on younger people, while Rolls-Royce targets an older audience.

6. DO YOU HAVE ANY COLOR PREFERENCES OR EXISTING BRAND COLORS?
It’s important for a logo designer to understand the client’s preferences—especially if there’s no existing brand guidance to work off of. This is when a designer can explain color usage for various industries. Your designer may use a previous study of your competition and their brand color palettes.

7. DO YOU HAVE ANY FONTS THE DESIGNER SHOULD CONSIDER?
Like colors, fonts convey and inspire emotion. Your designer should know the differences between the four main font types: serif, sans serif, script, and decorative. Fonts may be selected to match a business’s service or product. For example, a logo for a legal firm, which should convey truth, honor, strength, and justice, might be best represented with a bold, straightforward font free of curls and swirls. On the other hand, logos for cosmetic products often use thin, gentle fonts.

8. DO YOU HAVE A SLOGAN, TAGLINE, OR MOTTO? DOES IT NEED TO BE INCORPORATED IN THE LOGO?
If your logo needs to include a tagline, the designer will usually need to combine two fonts. This should be done carefully. Rules must be set for font size, such as when a logo is used by itself and when the logo is used with a slogan.
For example, it’s nearly impossible to print a logo with a slogan on a pen or other small object. So, the minimum size of a logo and slogan, or both, must be set at the start of the design process. Choosing a minimum size will greatly influence the logo design process because logos like complex crests can only be reduced in size so much.

9. WHICH BRANDS INSPIRE YOU?
What brands resonate with you? Are there any brands you dislike? Providing examples can help streamline the process and help your designer create options that work best for your company.

10. WHAT’S A REASONABLE TIME FRAME TO CREATE THE BEST LOGO?
As I said in the beginning, logo design is a science and an art. Answering these 10 questions enables a designer to formulate the science that, in turn, supports the art. Why? Because art can’t be forced.
Give your designer time to research, think, understand your business needs, sketch, and take necessary actions to create a great logo. Don’t ask a designer to come up with groundbreaking ideas in a few hours. Design is a creative process and it takes time and patience. Some designers are faster, some are more methodical, but everyone deserves reasonable deadlines.
In order to attract top logo designers and get the best logo options, answer these questions carefully. No shortcuts. Copy and paste the text into a Google Doc (which is easily shareable with designers) and provide your answers.
Take your time and give it thought. The designer needs to understand your purpose, preferences, and tastes. Be proactive. Don’t wait for the designer to ask for answers. Have them ready to demonstrate your commitment to the process. It’ll also help move the design process along faster and help your designer have better clarity on what you’re hoping to accomplish.
This is how you get a strong set of logo options that combine the art of the logo designer and their knowledge and experience with your vision of what your new logo will look like.

Soch Production feels Thankful to "MILOS DABIC (Freelance Content Writer -Upwork)" for this valuable questionaire.

Who owns the copyright for the designs you produce?

Copyright for all work carried out by SOCH PRODUCTION transfers to the client as soon as the balance has been settled in full. We do, however, reserve the right to use any work for promotional purposes.

Do you do printing?

No, we do not provide printing services directly. We can recommend reputable online and local printers at your request. Because our clients are located throughout the globe, it is far more expedient for proofing and more cost-effective and faster for shipping if you deal with a local printer. We can act as an intermediary with your printer, or simply provide you with the final files to take to your printer. Printing is typically not included in any of our project quotations.

Animation & Films

What is the best kind of corporate video? Live action? Animation? What about adding graphics?

Live action or Animation? This is the first question commonly come in one's mind. If you genuinely don’t know, we’ll gladly come up with some creative options for you to suit your budget. Live action involves using actors and real life footage, while animation relies on creating digital, motion graphic sequences in 2D or 3D – no glasses required. We can do either. Or both !!

Live Action
This ‘lights, camera, action’ style approach is more likely to work for companies that take pride in providing a service that revolves around people and face to face interactions. Nothing says you’re a people-person better than people. If you focus on delivering a personal service, such as education, care, banking etc., live action provides that all-important human touch. While brand films and promotional videos will express your dazzling personality to potential new customers, you should also consider how you present yourself to your employees using internal videos. You don’t need a face that will launch a thousand ships, but when trying to communicate brand ethos, change in policy or celebrate success, it sounds a lot better coming from a visible human being. Especially when it involves senior company members who would not usually have an opportunity to present themselves in person. Filming can be done on location, in a studio, or in your office if you find this suitable!

Animation
If your company are offering a more complex service, animation is actually a really powerful tool to have at your disposal. It breaks down information and processes into stories that are much more likely to be understood and engaged with by a wide audience. This can be very effective in videos intended for online platforms, such as explainer videos for your website or YouTube, where a talking-heads style explanation risks becoming a bit of a bore. Concerns about trying to get dense, technical information across such as a complex change in company policy can be tamed and distributed by animation. We are leagues beyond PowerPoint presentations. Motion graphics convey information and capture attention, without distracting too much from the crucial points at hand.

Mixed Media: Live Action with Post Production
Most corporate videos are a mixture of live action (filming) and motion graphics. Special effects such as animatronics are created in-camera during the filming process, then enhanced in post production. However visual effects, or CGI (computer generated imagery) are created to layer on top of your footage in post-production like the bread on a delicious sandwich. This can be as simple as adding captions and text, adding a colour grade, or creating 2D or 3D environments. When we pitch a creative concept to you, these ideas will be presented as style frames or animatics to show you the options available to you.

How Long Does It Take To Make A Video?

We here at Soch Production are definitely proud of the production process we’ve perfected, but as we all know everything takes time. When asked how long it takes to produce a video we’ll probably give you the short answer: 6-8 weeks. There’s really no meticulous formula when it comes to estimating how long a video will take to produce, so let’s give you a better idea of how the time breaks down.

Pre-Production = 1-2 Weeks
The steps we take on the front-end are just as important as the shoot days themselves because it save resources, production and post production time, so Pre-Production usually takes about 1-2 weeks. It includes all the concept making, scriptwriting, on-screen & voice talent auditions, and determining the design or “look and feel” of your video. Lots of important planning, scheduling, and logistics happen during this stage of production and can determine how smoothly everything else goes from that point on.

Production = 1 Week
The production week includes the last minute preparations prior to the shoot, and the actual film days of course! Our DP takes the time to develop a shot list which serves as a point of reference during the shoot to ensure nothing is missed. Those shoot days are long and we’re usually covering lots of ground, so taking the time to develop the shot list is well worth the effort. Our Producers are also taking care of narration recording with our VO pros during the production week; that way, the narration is laid down and ready by the time the footage arrives.

Post Production = 1-2 Weeks
Post Production typically takes a few weeks and involves editing hours of footage down to mere minutes and developing the video’s motion graphics and/or 2d animation. Other steps may be included such as color correcting shots, transcribing footage, and incorporating Closed Captioning for the hearing impaired. We send our clients three versions of the video before providing Final Files: the Rough-Cut, Final-Cut, and Picture-Lock.

Do you freelance or outsource your creative staff?

Soch Production does not outsource any of our creative work. It is all completed by our in house full time crew. This is very unique in our industry as often other production companies will piecemeal teams together on a project by project basis. We believe that a consistent crew results in better videos. Our team works hard to learn and understand our client brands so they can design the most effective videos and graphics possible. This is very beneficial as we work on multiple projects for most of our clients throughout the year.

Photography

Can I upload my photos to social media?

Yes! Social media is a great way to display your photos and for us to advertise. We just ask you to give us the credit with the photos and please do not add any effects to the photos while posting.

Do you deliver every image you shoot?

No, we do not. We eliminate duplicate images, test shots, missed focused shots, shots with bad expressions and other images that may dilute the overall product delivery. For example, we shoot with low apertures, sometimes we take a few extra shots to make sure we have the perfect focus. We don’t expect you to have the expertise or the time to zoom into each image to select the one with the sharpest focus, so we spend hours doing that on our end.
In another example, candid laughs and emotional tears are some of the best images from the day. Unfortunately, they can also yield some unflattering facial expressions. We might snap a few extras of any of these moments to make sure we have a great shot with the ideal expression for the moment. With our expertise of processing tens of thousands of images each year, we may eliminate ones that we feel are duplicates and only deliver the best one.

We are very uncomfortable having our photos taken. How can you help us?

Most people have never had a professional photo session before so it's normal to be nervous and a little uncomfortable. We will give you as much encouragement and direction as you want or need. We do not fixate on posing, but rather creating a scenario from which you can work from.

I/We need photos of all of our staff individually. How long will that take and what's the process?

We will come to your office and set up a portable studio in a meeting room or somewhere else where there is space. We would then suggest 10 minute slots for each person, so there is enough time to capture a selection of photos of each individual. We will then set up an online gallery for each person within 48 hours of the shoot so they can pick their favourite photo to be retouched and I'll then send all the retouched images through to the relevant contact within another 48 hours of us receiving all the selections.

What software do you use? What cameras?

We use Adobe Photoshop and Lightroom for retouching. Anything else would be uncivilized. The Canon 5D Mark -IV is our favorite camera at the moment. We’re consistently amazed by the quality we get from it. We’ve also got a few Sony HD Cameras in Studio. If you have a specialized need, we have a network of rental houses that can provide us with anything under the sun.

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Email

sochproduction@gmail.com

Address

SCO-7, Sec-26, Madhya Marg,
Chandigarh, India

Call at

0172-2794220 , +91 7508750691
+91- 9780115441