Copyright for all work carried out by SOCH PRODUCTION transfers to the client as soon as the balance has been settled in full. We do, however, reserve the right to use any work for promotional purposes.
What type of payment do you accept?
We accept all mode of payment like Cheque, Online Transfer, Paypal, Paytm.
Is there any separate, extra, or hidden, charges?
We do not believe in disappointing anybody with any form of hidden cost. It is our policy to be transparent with our clients with all costs itemized prior to the start of any project. You are notified of any changes and adjustments. Work only progresses once you have agreed to any changes.
Depending on the project type, some items that are typically quoted separately include:
- purchase of stock photography or illustration
- printing services
What design services do you provide?
We design everything from logos to content managed websites. Please contact us to discuss your project and design requirements.
How you start your creative process? Describe the steps.
Customer satisfaction is our main aim. At first meeting, We listen to your demands. We ask a lot of questions regarding your business values and services.
We ask for some references from your side. It helps us to understand your needs.
We suggest you some ideas for your campaign. We provide you rough sketch of the design to you, then we start the main designing.
For the first three or four changes we never charge extra amount. But if design has to change which is the rarest case then we have to charge little amount to you.
Finally we provide you the designs with your required formats.
What is the client's involvement in the design process?
We listen to our clients from the start. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats if payment was made for design services.
How will I receive my design project once it is finished?
A finished project depends upon receipt of final payment. At your request, we will supply the electronic files to you on CD, Dropbox, Google drive or through e-mail. We also keep a copy of your project on file for later updates but for a limited period.
I need something designed yesterday. Can you help me?
We can usually accommodate your rush job depending on how full our production schedule is however, a rush fee may be added. Call us to find out.
How does your logo design process work?
During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected enough information before we begin work. Our logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas or if you need a couple logo designs for multiple companies our service can be priced according to your needs.
What is the client's role in logo design ?
We ask following 10 questions before starting your logo design.
1. HOW DO YOU DESCRIBE YOUR COMPANY’S SERVICES AND/OR PRODUCTS?
This is very important because based on how you describe your business or products, designers can decide which direction to go in. And that leads to the next question…
2. WHICH LOGOS DO YOU LIKE?
Do some research and see what logos resonate with you. Also, what logos do you dislike? What do your competitors’ logos look like? It’s important for both the client and designer to have clear insight into competitors’ styles so a logo may be developed that’s different from your competition.
3. WHAT DO YOU WANT YOUR NEW LOGO TO ACCOMPLISH?
Describe what your brand should say about your company. What message should it convey?
4. WHO ARE YOUR MAIN COMPETITORS?
Take a look at your competitors’ logos and brands. Figure out what shapes and colors are commonly used. It’s very important to consult with your designer so they can create distinctive logo designs. After all, you want to stand out from your competitors.
5. WHAT’S THE MAIN AGE RANGE OF YOUR TARGET CUSTOMER BASE?
Every company has an age demographic they’re trying to reach (even if they don’t say so publicly). For example, Apple focuses on younger people, while Rolls-Royce targets an older audience.
6. DO YOU HAVE ANY COLOR PREFERENCES OR EXISTING BRAND COLORS?
It’s important for a logo designer to understand the client’s preferences—especially if there’s no existing brand guidance to work off of. This is when a designer can explain color usage for various industries. Your designer may use a previous study of your competition and their brand color palettes.
7. DO YOU HAVE ANY FONTS THE DESIGNER SHOULD CONSIDER?
Like colors, fonts convey and inspire emotion. Your designer should know the differences between the four main font types: serif, sans serif, script, and decorative. Fonts may be selected to match a business’s service or product. For example, a logo for a legal firm, which should convey truth, honor, strength, and justice, might be best represented with a bold, straightforward font free of curls and swirls. On the other hand, logos for cosmetic products often use thin, gentle fonts.
8. DO YOU HAVE A SLOGAN, TAGLINE, OR MOTTO? DOES IT NEED TO BE INCORPORATED IN THE LOGO?
If your logo needs to include a tagline, the designer will usually need to combine two fonts. This should be done carefully. Rules must be set for font size, such as when a logo is used by itself and when the logo is used with a slogan.
For example, it’s nearly impossible to print a logo with a slogan on a pen or other small object. So, the minimum size of a logo and slogan, or both, must be set at the start of the design process. Choosing a minimum size will greatly influence the logo design process because logos like complex crests can only be reduced in size so much.
9. WHICH BRANDS INSPIRE YOU?
What brands resonate with you? Are there any brands you dislike? Providing examples can help streamline the process and help your designer create options that work best for your company.
10. WHAT’S A REASONABLE TIME FRAME TO CREATE THE BEST LOGO?
As I said in the beginning, logo design is a science and an art. Answering these 10 questions enables a designer to formulate the science that, in turn, supports the art. Why? Because art can’t be forced.
Give your designer time to research, think, understand your business needs, sketch, and take necessary actions to create a great logo. Don’t ask a designer to come up with groundbreaking ideas in a few hours. Design is a creative process and it takes time and patience. Some designers are faster, some are more methodical, but everyone deserves reasonable deadlines.
In order to attract top logo designers and get the best logo options, answer these questions carefully. No shortcuts. Copy and paste the text into a Google Doc (which is easily shareable with designers) and provide your answers.
Take your time and give it thought. The designer needs to understand your purpose, preferences, and tastes. Be proactive. Don’t wait for the designer to ask for answers. Have them ready to demonstrate your commitment to the process. It’ll also help move the design process along faster and help your designer have better clarity on what you’re hoping to accomplish.
This is how you get a strong set of logo options that combine the art of the logo designer and their knowledge and experience with your vision of what your new logo will look like.
Soch Production feels Thankful to "MILOS DABIC (Freelance Content Writer -Upwork)" for this valuable questionaire.
Who owns the copyright for the designs you produce?
Copyright for all work carried out by SOCH PRODUCTION transfers to the client as soon as the balance has been settled in full. We do, however, reserve the right to use any work for promotional purposes.
Do you do printing?
No, we do not provide printing services directly. We can recommend reputable online and local printers at your request. Because our clients are located throughout the globe, it is far more expedient for proofing and more cost-effective and faster for shipping if you deal with a local printer. We can act as an intermediary with your printer, or simply provide you with the final files to take to your printer. Printing is typically not included in any of our project quotations.
I have many items to produce, can we arrange for a monthly retainer fee for you to create everything for us?
We have a number of clients who have retained our services on a longer term basis or for ongoing work. By paying a flat monthly retainer fee (with a 3 month minimum contract term) we can act as your fulltime, in-house design department, handling as many projects as your schedule and ours can squeeze into the retainer period. For clients who have larger, more involved projects or require multiple pieces created this can often be a more economical method compared to getting each item separately quoted and created.
What if I am not satisfied with my final product?
We believe in your complete satisfaction. We will continue to work with you to refine your design until you are completely happy; we offer 'unlimited' revisions on your design project within the confines set out in the original design brief.
However, if we collaborate on a project, and in the end we do not arrive at a result with which you are perfectly satisfied, you do not pay! You agree to accept payment for any purchased services or products (e.g. stock photography, printing, Web domain registration, etc.). Any partial deposits or payments will be returned to you, less any financial institution fees. The copyrights to your design project remain with SOCH PRODUCTION, while you maintain the copyright over your company or product names used in the designs. What this means is that we could theoretically use or resell the design (the look of a particular brochure for example) to another Soch Production client. You will also be asked to sign and warrant that you will not use any creative or interim designs created or presented to you as part of our design process together.
Many design firms speak of 100% client satisfaction, we are willing to stake our fee and reputation on it. If you are not happy, then we are not happy. We trust our work will speak for itself and your satisfaction will be assured.
Animation & Films
What services does Soch Production provide in Animation and Films?
We’re a video production company that works for corporates, local businesses and other entities to produce internal and public-facing video projects.
Some of our products are Promotional videos, Explainer videos, Educational videos, Documentaries, Short Films and Music Videos.
What is the best kind of corporate video? Live action? Animation? What about adding graphics?
Live action or Animation? This is the first question commonly come in one's mind. If you genuinely don’t know, we’ll gladly come up with some creative options for you to suit your budget.
Live action involves using actors and real life footage, while animation relies on creating digital, motion graphic sequences in 2D or 3D – no glasses required. We can do either. Or both !!
This ‘lights, camera, action’ style approach is more likely to work for companies that take pride in providing a service that revolves around people and face to face interactions.
Nothing says you’re a people-person better than people. If you focus on delivering a personal service, such as education, care, banking etc., live action provides that all-important human touch.
While brand films and promotional videos will express your dazzling personality to potential new customers, you should also consider how you present yourself to your employees using internal videos.
You don’t need a face that will launch a thousand ships, but when trying to communicate brand ethos, change in policy or celebrate success, it sounds a lot better coming from a visible human being.
Especially when it involves senior company members who would not usually have an opportunity to present themselves in person. Filming can be done on location, in a studio, or in your office if you find this suitable!
If your company are offering a more complex service, animation is actually a really powerful tool to have at your disposal. It breaks down information and processes into stories that are much more likely to be understood and engaged with by a wide audience.
This can be very effective in videos intended for online platforms, such as explainer videos for your website or YouTube, where a talking-heads style explanation risks becoming a bit of a bore.
Concerns about trying to get dense, technical information across such as a complex change in company policy can be tamed and distributed by animation. We are leagues beyond PowerPoint presentations.
Motion graphics convey information and capture attention, without distracting too much from the crucial points at hand.
Mixed Media: Live Action with Post Production
Most corporate videos are a mixture of live action (filming) and motion graphics.
Special effects such as animatronics are created in-camera during the filming process, then enhanced in post production.
However visual effects, or CGI (computer generated imagery) are created to layer on top of your footage in post-production like the bread on a delicious sandwich.
This can be as simple as adding captions and text, adding a colour grade, or creating 2D or 3D environments. When we pitch a creative concept to you,
these ideas will be presented as style frames or animatics to show you the options available to you.
What corporate video is right for my company?
If you don’t know exactly what kind of story you want your company to tell, don’t worry. It’s our job to help with that!
There is no better way of boosting awareness of your company than creating an identifiable brand and broadcasting your company image across all of your digital media platforms.
Soch Production has a history of making successful professional corporate videos.
In corporate videos, there is a wide variety to choose from. Here are broad guidelines of the different types of corporate video we produce:
A web video explains your company’s services. Naturally, it goes on the web. Soch Production can help your company produce a creative video that can help increase your company’s online presence.
If you would like to have a copy of an important moment such as an event your company is organising or attending, we advise the events video. This type of corporate video can be used on your website or any social media platform, keeping your audience up to date with events your company is involved with. Perfect for making people feel involved if they couldn’t attend, or making people jealous if they chose not to.
This type of corporate video can benefit your company if you are trying to present or explain a specific concept to your clients. Our team of lovely professional writers can help you develop this type of video simplifying complicated ideas into a friendlier and more understandable approach. Thankfully it doesn’t take an explainer video to explain the concept of an explainer video. (But we could make one if you want us to!)
This type of corporate video can be quickly shared via different social media platforms and it can help promote the company’s services. Not to be confused with a slow-motional video, which is a normal video slowed down. Slow motion promotional videos are uncommon but we’d love to see more.
Case Study Video
This type of corporate video can be placed on your company’s website and usually includes statements from members of the company or demonstrates the company’s success rate. It’s best to make a case study video when your company is doing well. A case study video focusing on a failure could help employees learn from their mistakes, but it sure would be depressing.
Internal Communications Video
This type of video is great way to show personality to a company, and it has been proven to have a positive impact on employees when you are trying to convey memorable messages. When done well, that is. Remember all those great internal communications videos you’ve seen? Don’t worry, you would if we made them!
Can we film at our office? Or should we use a soundstage?
Depending on the project we can absolutely film at your office. If we are featuring your company or product then filming at your office or manufacturing facility is important.
But if we need a more controlled environment for interviews or to build sets and create narrative scenes then a soundstage is usually the best bet. We work with several different stages in Chandigarh and have relationships across India with stages so we can always find the best location to film your production.
Do you provide scriptwriting, or do we have to write the script?
Soch Production provides full scriptwriting and creative development services – just like the big agencies. We will learn about your business through production meetings, phone calls, and our creative brief. We do ask that our clients be prepared to provide us with as much content and information as possible so we can best learn about your business and what is driving you to produce this video production.
How Long Does It Take To Make A Video?
We here at Soch Production are definitely proud of the production process we’ve perfected, but as we all know everything takes time. When asked how long it takes to produce a video we’ll probably give you the short answer: 6-8 weeks. There’s really no meticulous formula when it comes to estimating how long a video will take to produce, so let’s give you a better idea of how the time breaks down.
Pre-Production = 1-2 Weeks
The steps we take on the front-end are just as important as the shoot days themselves because it save resources, production and post production time, so Pre-Production usually takes about 1-2 weeks. It includes all the concept making, scriptwriting, on-screen & voice talent auditions, and determining the design or “look and feel” of your video.
Lots of important planning, scheduling, and logistics happen during this stage of production and can determine how smoothly everything else goes from that point on.
Production = 1 Week
The production week includes the last minute preparations prior to the shoot, and the actual film days of course! Our DP takes the time to develop a shot list which serves as a point of reference during the shoot to ensure nothing is missed. Those shoot days are long and we’re usually covering lots of ground, so taking the time to develop the shot list is well worth the effort. Our Producers are also taking care of narration recording with our VO pros during the production week; that way, the narration is laid down and ready by the time the footage arrives.
Post Production = 1-2 Weeks
Post Production typically takes a few weeks and involves editing hours of footage down to mere minutes and developing the video’s motion graphics and/or 2d animation.
Other steps may be included such as color correcting shots, transcribing footage, and incorporating Closed Captioning for the hearing impaired.
We send our clients three versions of the video before providing Final Files: the Rough-Cut, Final-Cut, and Picture-Lock.
Do you freelance or outsource your creative staff?
Soch Production does not outsource any of our creative work. It is all completed by our in house full time crew. This is very unique in our industry as often other production companies will piecemeal teams together on a project by project basis. We believe that a consistent crew results in better videos. Our team works hard to learn and understand our client brands so they can design the most effective videos and graphics possible. This is very beneficial as we work on multiple projects for most of our clients throughout the year.
Can I upload my photos to social media?
Yes! Social media is a great way to display your photos and for us to advertise. We just ask you to give us the credit with the photos and please do not add any effects to the photos while posting.
Do you deliver every image you shoot?
No, we do not. We eliminate duplicate images, test shots, missed focused shots, shots with bad expressions and other images that may dilute the overall product delivery. For example, we shoot with low apertures, sometimes we take a few extra shots to make sure we have the perfect focus. We don’t expect you to have the expertise or the time to zoom into each image to select the one with the sharpest focus, so we spend hours doing that on our end.
In another example, candid laughs and emotional tears are some of the best images from the day. Unfortunately, they can also yield some unflattering facial expressions. We might snap a few extras of any of these moments to make sure we have a great shot with the ideal expression for the moment. With our expertise of processing tens of thousands of images each year, we may eliminate ones that we feel are duplicates and only deliver the best one.
We are very uncomfortable having our photos taken. How can you help us?
Most people have never had a professional photo session before so it's normal to be nervous and a little uncomfortable. We will give you as much encouragement and direction as you want or need. We do not fixate on posing, but rather creating a scenario from which you can work from.
I/We need photos of all of our staff individually. How long will that take and what's the process?
We will come to your office and set up a portable studio in a meeting room or somewhere else where there is space. We would then suggest 10 minute slots for each person, so there is enough time to capture a selection of photos of each individual.
We will then set up an online gallery for each person within 48 hours of the shoot so they can pick their favourite photo to be retouched and I'll then send all the retouched images through to the relevant contact within another 48 hours of us receiving all the selections.
What software do you use? What cameras?
We use Adobe Photoshop and Lightroom for retouching. Anything else would be uncivilized.
The Canon 5D Mark -IV is our favorite camera at the moment. We’re consistently amazed by the quality we get from it.
We’ve also got a few Sony HD Cameras in Studio. If you have a specialized need, we have a network of rental houses that can provide us with anything under the sun.